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Sangeetha is a highly skilled digital marketer with extensive experience in social media management. At Assembly Global in London, she directed social media campaigns across platforms including Facebook, Instagram, and Pinterest, managing budgets over £500,000 for e-commerce clients. Her responsibilities included devising strategies, optimising campaign outcomes, and analysing performance metrics to ensure high ROI and ROAS. At Trafiki, she was instrumental in launching and overseeing social media campaigns, adjusting strategies based on audience data and optimising ad performance to achieve client objectives. Additionally, as a Paid Media Manager at Positive, Sangeetha coordinated and managed paid social campaigns, delivered comprehensive performance reports, and maintained high levels of client satisfaction. Her adept management of social media has consistently resulted in successful campaigns and increased brand engagement.
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Shikha has a strong background in social media management, successfully handling campaigns for major brands like WARC and Cannes Lions while working in London. She has expertly overseen multi-platform strategies, particularly on Meta and LinkedIn, driving increased visibility and audience interaction. Shikha excels at producing engaging ad copy, optimising campaigns based on data insights, and utilising tools like Google Analytics to measure performance. Her efforts have contributed to brand growth by boosting reach and engagement while also collaborating with internal stakeholders to fine-tune social media strategies and align them with business goals.
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