Shikha B.
Paid Media Specialist

London, United Kingdom

Hello! I'm Shikha, a passionate and results-driven Digital Marketing Professional with over five years of experience in executing, optimising, and analysing data-driven paid media campaigns. As a Senior Paid Media Specialist at Ascential in London, I’ve had the privilege of working with high-profile brands such as Money2020, WARC, and Cannes Lions. My expertise lies in managing Meta, Google Ads, and LinkedIn campaigns, with a strong focus on lead generation, performance reporting, and delivering strategic recommendations to drive exceptional results for my clients.

Throughout my career, I have successfully launched and optimised multi-channel digital performance campaigns across social media, display, and search platforms. At Unacademy, I spearheaded the launch of a YouTube channel that grew to over 10,000 subscribers in just three months. I have also had the opportunity to work with renowned global clients during my time at GroupM and IPG Mediabrands, where I contributed to the success of brands like Nestlé, Nespresso, and BMW through effective campaign execution, optimisation, and stakeholder management.

Certified in Google Ads Search, Display, and Video, I bring a data-driven approach to my work, utilising tools like Looker Studio and Google Analytics to interpret performance metrics and provide actionable insights. With a passion for delivering growth and improving campaign effectiveness, I thrive on building strong client relationships and ensuring that every project I manage meets or exceeds its objectives. Let’s work together to create powerful, results-oriented digital marketing strategies for your brand!

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