Rohit R.
Digital Marketing Specialist

St. Albans, United Kingdom

Hello! I'm Rohit Ranjan Rai, a digital marketing expert with over a decade of experience, specialising in Google Ads. Throughout my career, I have managed digital advertising campaigns for clients worldwide, including prominent organisations like UK Pharmacy, Lloyds Bank, ETS, Disney, Star Wars, and Google. My expertise spans SEM, display advertising, YouTube, social media marketing, and affiliate marketing. Having collaborated directly with Google for six years, I have gained an in-depth understanding of Google's policies, particularly in regulated sectors such as pharmaceuticals, allowing me to drive substantial ROI through customised marketing strategies.

In my current role as Performance Marketing Specialist, I lead paid marketing initiatives via Google and Meta platforms, manage affiliate marketing, and develop comprehensive media plans. My efforts have resulted in significant improvements in conversion rates and ROAS. Previously, at DigitalPharm Ltd and GlobalLogics Private Ltd, I executed various PPC strategies, managed multiple client accounts, and worked closely with creative and web teams to meet branding and conversion objectives. My proficiency in tools like Google Ads, Google Analytics, and various social media platforms has been instrumental in achieving client goals and enhancing performance metrics.

I hold a Bachelor of Arts in Mathematics from Manav Bharti University and possess numerous certifications, including Google Ads Video, AI-powered Shopping ads, and Google Ads Search Certification. My technical skills encompass a wide range of marketing platforms and analytic tools, ensuring a data-driven approach to optimizing campaign performance. With a strong foundation in digital marketing and a proven ability to lead teams and manage high-budget campaigns, I am dedicated to driving success for your business through innovative and effective marketing strategies.

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