Kawinnart B.
Digital Marketing Specialist

Lairg, United Kingdom

Hello! I'm Kawinnart, a digital marketing professional with over four years of experience in both remote and office settings. My expertise spans web optimisation, analytics, paid marketing, and content creation across various industries. Currently, as a Paid Search Account Manager, I am responsible for executing Google advertising campaigns, optimising ads, and generating analytical insights that improve CPA efficiencies and revenue. I also mentor junior team members, ensuring their growth and the team's success.

Previously, I worked as a Web Optimisation & Analytics Specialist, where I focused on enhancing user experiences for clients' websites. My role involved creating proposals for site improvements, analysing user journeys with tools like Hotjar and Microsoft Clarity. This experience honed my ability to make data-driven recommendations that align with client objectives and improve site performance.

As a Performance Marketing Executive at eComplete Group, I delivered performance activities across PPC, paid social, display, and remarketing. I was responsible for analysing accounts, designing campaign activities, and developing strategies for customer acquisition and retention. My experience also includes roles at Ladder Digital and Exposure Ninja, where I managed paid search campaigns, conducted keyword research, and collaborated with teams to optimise landing pages for maximum ROI. With an MSc in Digital Marketing from Oxford Brookes University, I am well-equipped to drive growth and innovation in digital marketing campaigns.

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