Anchal L.
PPC Specialist

Leeds, United Kingdom

Hello! I'm Anchal Laddha, a dedicated marketing professional based in Leeds, United Kingdom. I hold an MSc in International Marketing Management from the University of Leeds, fully sponsored by the Government of India, and a Bachelor's degree in Business Administration from Sangam University. My journey in marketing is marked by hands-on experience in PPC management, media buying, and digital strategy, which has equipped me with the skills to drive significant results for diverse clients.

Currently, as a PPC Executive, I manage Google Ads and Facebook Ads campaigns, optimising bids, keywords, and ad copies to maximise ROI. My role involves conducting performance analysis, integrating SEO and email marketing strategies, and creating original graphics using Adobe tools. I have also contributed to social media marketing initiatives, crafting compelling ad copies and graphics to expand reach and drive brand awareness. My previous roles include working as a Graduate Trainee in Media Buying and Planning at Four Agency Worldwide and handling operational logistics and marketing at Panache International, where I honed my strategic planning and execution skills.

Beyond my professional roles, I have freelanced as a marketing consultant and content creator, conducting market research, optimising digital presence for start-ups, and managing a personal blog and Instagram account. My certifications in Digital Marketing and Google Analytics, combined with my proficiency in CRM software, SEO, SEM, and data visualisation tools, underscore my strategic thinking and passion for marketing. My academic excellence and extracurricular achievements, such as being awarded a fully sponsored master's degree and receiving the "Best of IMUN" certificate, reflect my commitment to continuous learning and professional growth.

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