Sven E.
PPC Specialist

Maidenhead, United Kingdom

Hello! I'm Sven Edlefsen, an experienced Paid Search Manager with a proven track record in managing and optimising paid search channels. Currently, I serve as a PPC Manager at River Island in London, where I have successfully utilised open AI to enhance Google Ads script creation and optimise Google Shopping feed descriptions. My innovative approach includes expanding funnel activities by testing YouTube ad formats, driving substantial growth in campaign performance.

Prior to my current role, I served as a Senior Paid Search Executive at River Island, where I achieved an 81% YoY increase in last-click GA revenue and elevated ROAS by 24%. My responsibilities included extensive account audits, restructuring accounts, and automating reporting processes using Looker Studio. I also launched PPC activities in the US and developed a strategic PPC roadmap for 2022, managing close relations with trade teams and guiding a team of PPC executives and assistants.

My journey in digital marketing began at iProspect, where I managed paid search accounts for a retail client with a $5 million annual budget across EMEA markets. I improved ROI by 37% and increased traffic by 74% YoY in key markets. I have also been actively involved in planning and executing new betas, managing budgets for Black Friday and Christmas periods, and supervising junior team members. My academic background includes a Master of Science in Food Economics and Marketing from the University of Reading, and a Bachelor of Science in Agricultural Economics from the University of Applied Science, Neubrandenburg.

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