Sangeetha A.
PPC Specialist

London, United Kingdom

Hello! I'm Sangeetha, a high-energy internet marketing professional with extensive experience in SEM, SEO, affiliate marketing, and social media and display marketing. My career has been marked by successful stints across various digital marketing roles, where I have managed and optimised campaigns on platforms like Google, Bing, Meta, Pinterest, and YouTube. My expertise in launching and overseeing paid advertising campaigns, combined with my certification in Google and Bing, Analytics, and Google Shopping, allows me to drive significant results for my clients.

Currently, as a Paid Media Manager at Positive, I am responsible for launching and managing campaigns across multiple platforms, optimising bids, keywords, and ad copies to maximise ROI. My role involves detailed performance reporting and staying updated with the latest trends in digital advertising. I work closely with the paid media director and strategy team on client proposals, ensuring that the campaigns are aligned with the clients' business objectives. Previously, as a Digital Account Manager at Talkwalker and Medialabs, I managed paid search accounts across various regions, developed digital marketing strategies, and provided training on paid channels, focusing on charity accounts to drive traffic, leads, and conversions.

Throughout my career, I have demonstrated a strong ability to build and maintain client relationships, develop strategic plans, and execute digital marketing campaigns that drive performance. My experience spans managing large budgets, automating campaigns, and utilising advanced tools like PowerBI, Adobe Analytics, and Data Studio for insightful analysis and optimisation. With a Master's and Bachelor's degree in Computer Science from Jawaharlal Nehru Technological University, I bring a technical edge to my marketing strategies, ensuring data-driven and effective campaign management. My commitment to continuous learning and staying ahead of industry trends positions me as a top digital marketing specialist ready to elevate your business's online presence.

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