Hello! I'm Priyanka, a dedicated digital marketing professional with a strong background in PPC, SEO, and campaign management. Currently, I serve as a Senior PPC Executive, where I manage and optimise PPC campaigns across Google Ads, Bing Ads, and social media platforms. My role involves in-depth keyword research, performance analysis, and collaboration with design, content, and marketing teams to align campaigns with broader strategies.
Previously, I worked as a Digital Marketing & Research Senior Associate. There, I was responsible for managing account growth by developing and implementing campaign solutions. I focused on optimising performance, conducting industry research, and ensuring campaigns met key performance indicators. My work involved timely analysis, troubleshooting, and reporting to support advertisers in achieving their digital marketing objectives.
I also gained valuable experience as a Google Ads Optimizer at Accenture, where I optimised search campaigns, engaged with clients to understand their goals, and provided strategic recommendations for improvement. Additionally, my role as a Senior SEO Analyst at Geek Assured Technology allowed me to draft and implement SEO plans, troubleshoot poor rankings, and stay updated on evolving SEO trends. I hold a Bachelor of Commerce (Honours) from Maharaja Agrasen College and have been recognized with several awards for exceptional client service and academic performance.
Google Ads Shopping Certification
Google Digital Academy (Skillshop)
Jun 2024 - Jun 2025
Google Ads Display Certification
Google Digital Academy (Skillshop)
Jun 2024 - Jun 2025
Google Ads Video Certification
Google Digital Academy (Skillshop)
Jun 2024 - Jun 2025
Google Ads Search Certification
Google Digital Academy (Skillshop)
May 2024 - May 2025
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