Bradley H.
Marketing Specialist
Benoni, South Africa
Hello! I'm Brad, a dynamic freelance marketing professional with a robust background in social media management, content creation, and digital strategy. My journey in the marketing world began at 16 and has been fuelled by a passion for driving results and fostering growth for businesses. Over the years, I've honed my skills through various roles, including founding F to A Tutors, launching The Social Genies, and managing high-profile accounts at Firewater.
I excel in crafting and executing content strategies, managing and growing social media presence, and leading paid media advertising campaigns. My services include comprehensive social media marketing, performance-driven marketing strategies, lead generation, strategic content development, corporate and event photography, professional videography, and copywriting. My diverse experience ensures that I can deliver impactful marketing campaigns that drive engagement and growth.
Holding a Bachelor of Commerce in Entrepreneurship and a UK Accredited Diploma in Digital Marketing, my academic achievements in SEO, social media marketing, and content strategy complement my practical experience. I am committed to continuous learning and excellence in digital marketing, positioning me as a top freelance specialist ready to elevate your business's digital marketing efforts and achieve substantial growth.
- Developed and executed content strategies for multiple retainer clients, ensuring alignment with brand guidelines.
- Managed daily operations of high-profile social media accounts, including monitoring, community management, and engagement.
- Built and maintained content calendars, scheduling posts in line with best practices.
- Led paid media strategy and campaign management across platforms such as Google, Facebook, LinkedIn, and TikTok.
- Utilized advanced tools like Google Analytics, Google Ads, Facebook Business Manager, and various social media management platforms.
- Executed email marketing campaigns, from strategy to reporting, driving engagement and conversions.
- Directed influencer marketing initiatives, including planning and coordinating photo and video shoots.
- Created and tested website copy decks to optimize user experience and engagement.
- Participated in budget, strategy, reporting, SEO, and client meetings, offering insights and recommendations.
- Mentored an intern, imparting essential social media management and digital marketing skills.
- Handled crisis management, serving as the primary contact for office-related communications and issues.
7 years experience with Social Media Management
6 years experience with Google Ads
5 years experience with Facebook Ads
5 years experience with Instagram Ads
5 years experience with SEO
4 years experience with TikTok Ads
Google Ads Display Certification
Google Digital Academy (Skillshop)
May 2024 - May 2025
Google Ads Shopping Certification
Google Digital Academy (Skillshop)
May 2024 - May 2025
Google Ads Video Certification
Google Digital Academy (Skillshop)
May 2024 - May 2025
Google Ads Search Certification
Google Digital Academy (Skillshop)
May 2024 - May 2025
Grow Offline Sales Certification
Google Digital Academy (Skillshop)
May 2024 - May 2025
Google Ads Creative Certification
Google Digital Academy (Skillshop)
May 2024 - May 2025
Google Ads Apps Certification
Google Digital Academy (Skillshop)
May 2024 - May 2025
Google Ads AI-Powered Performance Certification
Google Digital Academy (Skillshop)
Dec 2023 - Dec 2024