Alessia B.
Performance Marketing Specialist

London, United Kingdom

Hello! I'm Alessia, an experienced performance marketing manager with over seven years of expertise in delivering tangible ROI and driving growth across both B2C and B2B sectors. As the Founder and Performance Marketing Consultant at The Digital Shak, I have crafted and executed targeted digital strategies for diverse clients, prioritizing ROI-driven approaches across paid media and digital channels. My efforts have resulted in significant improvements, such as an 80% YoY sales increase and a 48% boost in ROAS for an e-commerce client, alongside a 100% surge in website traffic for a B2B client through SEO optimization.

In my recent role as a Performance Marketing Contractor at Caxton, I specialized in financial services marketing, achieving remarkable results, including a 64% reduction in CPL and an 81% increase in lead acquisition for the B2B segment. Additionally, I implemented multi-channel acquisition strategies that led to a 200% increase in card acquisitions while reducing CPA by 55%. My strategic approach and data-driven methodologies have consistently enhanced lead generation and subscriber acquisition metrics, showcasing my ability to tailor marketing strategies to meet unique client needs effectively.

My tenure at ICE Travel Group as Head of Performance Marketing saw me manage a £6M paid advertising investment, leading to a 300% YoY increase in web user acquisition and a 100% rise in sales efficiency. I successfully restructured paid social campaigns to reduce CPA and improve audience targeting, driving significant growth. With a strong foundation in managing large-scale marketing investments and leading cross-functional projects, I am well-equipped to drive sustainable business expansion through innovative and effective performance marketing strategies.

---

---

---