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Sven is an experienced Paid Search Manager with a strong track record in Google Ads, as showcased by his roles at River Island and iProspect. At River Island in London, he leveraged Google Ads script creation and enhanced Google Shopping feed descriptions, leading to an 81% increase in last-click GA revenue and a 24% rise in ROAS year-over-year. He also spearheaded the launch of PPC campaigns in the US, effectively managing a substantial advertising budget. During his time at iProspect in Maidenhead, Sven handled a nearly $5 million annual budget for a retail client across seven EMEA markets. His strategic modifications resulted in a 37% boost in ROI and a 74% increase in traffic year-over-year. Sven's detailed and strategic management of Google Ads consistently delivers remarkable performance and growth.
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