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Sangeetha is a proficient digital marketing professional with extensive experience in managing TikTok Ads. While working at Positive, she successfully launched and managed TikTok advertising campaigns, providing clients with detailed performance reports and ensuring high satisfaction levels. During her tenure at Assembly Global in London, she handled TikTok ad campaigns for e-commerce clients, managing budgets exceeding £500,000. Her responsibilities included crafting strategic plans, optimising ad performance, and conducting thorough performance analyses to achieve strong ROI and ROAS. Sangeetha's expertise in developing impactful ad strategies and delivering comprehensive insights consistently led to successful TikTok campaigns, increased engagement, and notable client satisfaction.
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Alessia has expertly utilised TikTok Ads as a key component of her digital marketing efforts. As the Head of Performance Marketing at ICE Travel Group in London, she restructured paid social campaigns, including TikTok Ads, which led to a 20% decrease in cost per acquisition year-over-year. This strategic optimisation played a crucial role in achieving a 300% increase in web user acquisition. By collaborating across design, customer care, sales, tech, and product teams, Alessia integrated TikTok Ads into a comprehensive marketing strategy that maximised the impact of a £6M advertising budget. Her innovative approach to TikTok Ads significantly enhanced audience targeting and overall campaign performance.
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