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Alessia is an adept performance marketing manager with substantial experience in SEO. At The Digital Shak in London, she led an SEO optimisation initiative that included enhancing website content and Google local business listings. This effort resulted in a 100% increase in website traffic year-over-year and significantly boosted the visibility of geo-specific keywords. At ICE Travel Group, she managed a £6M advertising budget and developed effective SEO strategies that were integral to a comprehensive media plan. This approach contributed to a 300% rise in web user acquisition and a doubling of sales efficiency year-over-year. Alessia's ability to implement SEO strategies based on data-driven insights has consistently improved online visibility and driven notable business growth.
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