Priyanka V.
London, UK
Priyanka is an experienced digital marketing specialist with a strong focus on Bing Ads. Currently serving as a Sr. PPC Executive at Eg. Media Pvt Ltd in London, she is adept at setting up, launching, and managing PPC campaigns across various platforms, including Bing Ads. Her role involves conducting thorough keyword research and continuously optimising keyword lists to ensure ad groups target the most relevant terms. She regularly analyses campaign performance using tools like Google Analytics, providing detailed reports and actionable insights to enhance ROI. Priyanka excels in budget and bid management, efficiently adjusting ad spend to maximise returns. During her time at Google Operation Centre, she developed and implemented campaign strategies that significantly boosted account growth and exceeded customer marketing KPIs. At Accenture, she focused on optimising search campaign performance, addressing performance fluctuations, and devising strategies for improvement. Priyanka’s consistent success in improving campaign efficiency and effectiveness across various roles highlights her expertise with Bing Ads.
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